In today’s fast-paced and interconnected world, outsourcing certain tasks and processes has become a common practice. While outsourcing can bring efficiency and cost benefits, it also poses a risk of detachment from critical aspects of the business. Outsourcing your eyes refers to delegating the responsibility of observing and comprehending key information about your company, industry, and market dynamics to others. Business leaders should actively engage with their surroundings, to remain aware of changes and developments firsthand, and to gain direct insights through personal observation. By doing so, they can better understand the nuances, challenges, and opportunities within their organization, industry, and market. This hands-on approach enables executives and innovators to make more informed decisions, identify potential risks, and seize strategic advantages.