Blue Ocean Strategy

We can make BLUE OCEAN thinking work for you

Developed by Professors Chan Kim and Renee Mauborgne of INSEAD, BLUE OCEAN STRATEGY is a proven system for breaking out of competition and creating new market space.
The official website for Blue Ocean Strategy is

Start your Blue Ocean journey

Blue Ocean Strategy enables YOU to create uncontested market space and achieve profitable growth through what is called value innovation: the simultaneous pursuit of high value and low cost. Breaking the value-cost tradeoff enables you to stand out from the rest and make the competition irrelevant.

Over the past ten years, we have helped numerous organizations all around the world systematically apply blue ocean strategy. We can help you understand, formulate and execute blue ocean strategy.

Contact us today to get started on your blue ocean journey!


Experience the Power of Innovation

Redefine Your Industry

It's time to shake things up in your industry. Are you tired of the same competition and limited growth opportunities? Let's work together to break the mold and create a unique future that sets you apart.

Disrupt the Status Quo

Success often comes from taking bold steps and challenging the status quo. Every business has the potential to be a disruptor, and we are committed to delivering results that drive positive change.

Transform Non-Customers into Valued Clients

We believe that every business has the potential to grow its customer base and drive revenue, and we are committed to delivering results that meet the unique needs of each of our clients.

Achieve Profitable Growth

We take pride in our ability to help companies achieve profitable growth, and we are committed to delivering measurable results that drive long-term success.

Transcend Conventional Thinking

Conventional thinking limits your potential for growth, but with our help, you can transcend those boundaries and reach new heights. Let us help you achieve success beyond your wildest dreams.

Map Opportunities

Navigate uncertainty in a rapidly changing market and identify growth opportunities for your top and bottom lines. We help companies identify and prioritize a portfolio of opportunities that can drive new revenue and cost savings.

Reconstruct Industry Boundaries

Push the boundaries and discover uncharted territory with innovative solutions that make your competition irrelevant. Embrace change and create a brighter future for your business.

Break the Value-Cost Tradeoff

It's time to break free and unleash the full potential of your business. Our services are designed to help you revolutionize the value and cost dynamic, and drive growth through innovative thinking.

Profit and revenue impact of


The chart represents the performance impact of creating blue oceans, as researched by W. Chan Kim and Renee Mauborgne based on a study of the business launches of 108 companies across thirty industries.

While 86% of the launches were line-extensions, that is incremental improvement within the red ocean of existing market space. Yet they accounted for only 62% of total revenues and a mere 39% of total profits. The remaining 14% of the launches were aimed at creating new blue oceans. They generated 38% of total revenues and 61% of total profits.