Consider desegmenting the market by looking at commonalities among people rather than focusing on differences between them because it allows for a broader and more inclusive approach to business strategy. By identifying shared needs, desires, and preferences across different segments, executives can develop products, services, and marketing campaigns that appeal to a larger customer base. This approach promotes inclusivity, reduces the risk of alienating specific groups, and opens up opportunities for innovation and growth. By recognizing the underlying similarities among individuals, executives can foster a sense of belonging and connection, create more cohesive brand narratives, and ultimately build stronger customer relationships that transcend traditional market boundaries.