The Coca-Cola Company, a global leader in the beverage industry offers 400 brands in more than 200 countries, serving 1.6 billion servings daily.
Dr. Zunaira Munir led a strategy session as part of Coca-Cola’s Enterprise Leaders Program in Istanbul, Turkey. Her session focused on providing a compelling and insightful introduction to Blue Ocean Strategy tailored to Coca-Cola’s mid to upper-level executives. She shared contemporary examples and applications of blue ocean strategy effectively challenging Coca-Cola executives to re-evaluate their strategic mindset and envision a future of untapped market potential. Her engaging approach and profound insights were instrumental in helping Coca-Cola’s leaders understand and implement Blue Ocean Strategy, paving the way for innovative and sustainable growth.
"Your talk on Blue Ocean Strategy in Istanbul is a source of inspiration as we clarify our thinking about where we want to be and how we plan to get there.”
Michael Coombs
EVP, Coca-Cola