Design Thinking

Design Thinking

Design thinking is a powerful approach to new product development that puts unmet customer needs at the center of the problem. Based on a human centered approach to understanding the used, it offers a step-by-step process to create offerings that are desirable, feasible and viable.

Design-driven companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and Whirlpool have outperformed the S&P 500 over the past 10 years by an accumulated 211% in what’s called the Design Value Index—a portfolio of 16 publicly traded companies that integrate design thinking into corporate strategy. According to a 2016 report from the Design Management Institute, this marks the third consecutive year the index has shown an excess of 200% over the S&P 500.

We can make DESIGN THINKING work for you

START YOUR DESIGN THINKING JOURNEY HERE

Over the past fifteen years, we have helped numerous organizations systematically apply the design thinking process to create experiences that delight customers. We can help you understand the human centered approach and implement design thinking to solve your current challenges.

Our Design Thinking workshops lead participants through a step by step, design thinking process innovations have to solve the three key dimensions of Desirability, Feasibility, and Viability.

  • Desirability: Is this product or service addressing a real customer need?
  • Feasibility: Can we develop a solution that is technically feasible?
  • Viability: Is there a viable business model around this product or service?

Contact us today to get started on your design thinking journey!