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Blue Ocean Strategy and Shift

We can make BLUE OCEAN thinking work for you

Value Innovate

Create new market space

Achieve profitable growth

Reconstruct industry boundaries

Turn noncustomers into customers

Break the value-cost tradeoff

Developed by Professors Chan Kim and Renee Mauborgne of INSEAD, BLUE OCEAN STRATEGY is a proven system for breaking out of competition and creating new market space. The official website for Blue Ocean Strategy is www.blueoceanstrategy.com

Our Services
Training
Consulting
Training

BLUE OCEAN TRAINING

blue-ocean-training

Need training in innovation and creativity for achieving commercial success?
Get your team started on creating blue oceans through our hands-on training.

Get started today !
Consulting

BLUE OCEAN CONSULTING

blue ocean strategy training and coaching

Need help exploring blue ocean strategic options for your organization?
We offer consulting services for small and medium sized businesses as well as large enterprises.

Get started today !

START YOUR BLUE OCEAN JOURNEY

Blue Ocean Strategy enables YOU to create uncontested market space and achieve profitable growth through what is called value innovation: the simultaneous pursuit of high value and low cost. Breaking the value-cost tradeoff enables you to stand out from the rest and make the competition irrelevant.

Over the past ten years, we have helped numerous organizations all around the world systematically apply blue ocean strategy. We can help you understand, formulate and execute blue ocean strategy.

Contact us today to get started on your blue ocean journey!

More about us



Our Clients

We Made Blue Ocean Strategy Work for Them
<span class="borrar">Keynote speech at </span>Deloitte<span class="borrar"> Actuarial and Information Solutions (AIS) Practitioners Conference</span>

Keynote speech at Deloitte Actuarial and Information Solutions (AIS) Practitioners Conference

<span class="borrar">Blue ocean strategic planning  for </span>Tyco<span class="borrar"> Valves and Controls LP</span>

Blue ocean strategic planning for Tyco Valves and Controls LP

<span class="borrar">Blue ocean strategy consulting project for </span>Virbac-USA

Blue ocean strategy consulting project for Virbac-USA

<span class="borrar">Blue ocean strategic planning for </span>Medtronic<span class="borrar"> Cardiac Rhythm Disease Management (CRDM)</span>

Blue ocean strategic planning for Medtronic Cardiac Rhythm Disease Management (CRDM)

<span class="borrar">Hands-on blue ocean strategy workshop for Ashland / </span>Valvoline International

Hands-on blue ocean strategy workshop for Ashland / Valvoline International

<span class="borrar">Blue Ocean Strategy Webinar for </span>World Education Group

Blue Ocean Strategy Webinar for World Education Group

<span class="borrar">Blue Ocean Strategy consulting for </span>Clary Business Machines

Blue Ocean Strategy consulting for Clary Business Machines

<span class="borrar">Blue ocean strategy consulting project for </span>California Chamber of Commerce

Blue ocean strategy consulting project for California Chamber of Commerce

<span class="borrar">Blue Ocean Strategy training for </span>RJ Reynolds<span class="borrar"> RJRT-PR University  in Puerto Rico</span>

Blue Ocean Strategy training for RJ Reynolds RJRT-PR University in Puerto Rico

<span class="borrar">Blue Ocean Strategy consulting project for </span>POSCO<span class="borrar"> – South Korea

Blue Ocean Strategy consulting project for POSCO – South Korea

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© 2016 Zunaira Munir. For more info call +1(858) 284 9594