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We can make BLUE OCEAN thinking work for you

Value Innovate

Create new market space

Achieve profitable growth

Reconstruct industry boundaries

Turn noncustomers into customers

Break the value-cost tradeoff

Developed by Professors Chan Kim and Renee Mauborgne of INSEAD, BLUE OCEAN STRATEGY is a proven system for breaking out of competition and creating new market space. The official website for Blue Ocean Strategy is www.blueoceanstrategy.com

Our Services
Training
Consulting
Training

BLUE OCEAN TRAINING

Need training in innovation and creativity for achieving commercial success?
Get your team started on creating blue oceans through our hands-on training.

Get started today !
Consulting

BLUE OCEAN CONSULTING

blue ocean strategy training and coaching

Need help exploring blue ocean strategic options for your organization?
We offer consulting services for small and medium sized businesses as well as large enterprises.

Get started today !

START YOUR BLUE OCEAN JOURNEY

Blue Ocean Strategy enables YOU to create uncontested market space and achieve profitable growth through what is called value innovation: the simultaneous pursuit of high value and low cost. Breaking the value-cost tradeoff enables you to stand out from the rest and make the competition irrelevant.

Over the past ten years, we have helped numerous organizations all around the world systematically apply blue ocean strategy. We can help you understand, formulate and execute blue ocean strategy.

Contact us today to get started on your blue ocean journey!

More about us



Our Clients

We Made Blue Ocean Strategy Work for Them
<span class="borrar">Keynote speech at the </span>Center For Nonprofit Management<span class="borrar"> annual event</span>

Keynote speech at the Center For Nonprofit Management annual event

<span class="borrar">Blue ocean strategy consulting for Chicago Cutlery –</span>World Kitchen

Blue ocean strategy consulting for Chicago Cutlery –World Kitchen

<span class="borrar">Blue ocean strategy consulting for </span>China Mobile<span class="borrar"> – Zong in Pakistan</span>

Blue ocean strategy consulting for China Mobile – Zong in Pakistan

<span class="borrar">Blue ocean strategy consulting for </span>Toll<span class="borrar"> Global Forwarding</span>

Blue ocean strategy consulting for Toll Global Forwarding

<span class="borrar">Keynote speeches for </span>the Center for Wealth & Legacy<span class="borrar"> events in San Diego and Las Vegas</span>

Keynote speeches for the Center for Wealth & Legacy events in San Diego and Las Vegas

<span class="borrar">Blue ocean strategy consulting for </span>Henney Family Services

Blue ocean strategy consulting for Henney Family Services

<span class="borrar">Strategic planning session fro </span>Keypoint Credit Union

Strategic planning session fro Keypoint Credit Union

<span class="borrar">Global webinar for </span>InterCall<span class="borrar"> audience</span>

Global webinar for InterCall audience

<span class="borrar">Blue ocean strategy training program for </span>Haleeb Foods<span class="borrar">, Pakistan</span>

Blue ocean strategy training program for Haleeb Foods, Pakistan

<span class="borrar">Blue ocean strategy webinar for </span>Arizona State University

Blue ocean strategy webinar for Arizona State University

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Our services

  • Blue Ocean Consulting
  • Blue Ocean Training

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© 2016 Zunaira Munir