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Blue Ocean Strategy experts
Blue Ocean Strategy and Shift

We can make BLUE OCEAN thinking work for you

Value Innovate

Create new market space

Achieve profitable growth

Reconstruct industry boundaries

Turn noncustomers into customers

Break the value-cost tradeoff

Developed by Professors Chan Kim and Renee Mauborgne of INSEAD, BLUE OCEAN STRATEGY is a proven system for breaking out of competition and creating new market space. The official website for Blue Ocean Strategy is www.blueoceanstrategy.com

Our Services
Training
Consulting
Training

BLUE OCEAN TRAINING

blue-ocean-training

Need training in innovation and creativity for achieving commercial success?
Get your team started on creating blue oceans through our hands-on training.

Get started today !
Consulting

BLUE OCEAN CONSULTING

blue ocean strategy training and coaching

Need help exploring blue ocean strategic options for your organization?
We offer consulting services for small and medium sized businesses as well as large enterprises.

Get started today !

START YOUR BLUE OCEAN JOURNEY

Blue Ocean Strategy enables YOU to create uncontested market space and achieve profitable growth through what is called value innovation: the simultaneous pursuit of high value and low cost. Breaking the value-cost tradeoff enables you to stand out from the rest and make the competition irrelevant.

Over the past ten years, we have helped numerous organizations all around the world systematically apply blue ocean strategy. We can help you understand, formulate and execute blue ocean strategy.

Contact us today to get started on your blue ocean journey!

More about us



Our Clients

We Made Blue Ocean Strategy Work for Them
<span class="borrar">Executive training workshop at </span>FAST Business School<span class="borrar">, Islamabad</span>

Executive training workshop at FAST Business School, Islamabad

<span class="borrar">Invited lecture at the </span>Institute Of Business Administration<span class="borrar">, Paksitan</span>

Invited lecture at the Institute Of Business Administration, Paksitan

<span class="borrar">Session on blue ocean strategy for MBA class at </span>San Diego State University

Session on blue ocean strategy for MBA class at San Diego State University

<span class="borrar">Blue ocean strategy executive training workshop at </span>Tecnologico De Monterey

Blue ocean strategy executive training workshop at Tecnologico De Monterey

<span class="borrar">Blue ocean strategy executive training workshop at </span>University Of California Irvine

Blue ocean strategy executive training workshop at University Of California Irvine

<span class="borrar">Blue ocean strategy lecture as part of the MSEL program at </span>University Of San Diego

Blue ocean strategy lecture as part of the MSEL program at University Of San Diego

<span class="borrar">Blue ocean strategy seminars for </span>Grupo Coomera<span class="borrar"> members in 3 cities across Colombia</span>

Blue ocean strategy seminars for Grupo Coomera members in 3 cities across Colombia

<span class="borrar">Blue ocean strategy consulting for </span>DeVry University

Blue ocean strategy consulting for DeVry University

Haines Centre for Strategic Management

Haines Centre for Strategic Management

<span class="borrar">Blue ocean strategy speech at </span>COMSATS<span class="borrar">, Pakistan</span>

Blue ocean strategy speech at COMSATS, Pakistan