Genentech Inc. is a biotechnology corporation which became a subsidiary of the pharmaceutical giant Roche in 2009. Genentech Research and Early Development operates as an independent center within Roche. It employs around 14,000 people and is headquartered in San Francisco.
Strategize Blue facilitated a strategic planning session for Genentech’s HCV Marketing team in San Francisco. The objective of the hands-on workshop was to introduce the PEGASYS team to the blue ocean strategic logic and to challenge them to explore blue ocean strategic growth options for HCV Marketing.
The workshop was very well received. The participants learnt the systematic process and methodology of creating blue oceans and applied blue ocean strategy tools and frameworks for drafting innovative new directions for PEGASYS.