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strategic planning session for Genentech’s HCV Marketing team

Our Client

blue ocean strategy training and coaching

Genentech Inc. is a biotechnology corporation which became a subsidiary of the pharmaceutical giant Roche in 2009. Genentech Research and Early Development operates as an independent center within Roche. It employs around 14,000 people and is headquartered in San Francisco.

Strategize Blue facilitated a strategic planning session for Genentech’s HCV Marketing team in San Francisco. The objective of the hands-on workshop was to introduce the PEGASYS team to the blue ocean strategic logic and to challenge them to explore blue ocean strategic growth options for HCV Marketing.

The workshop was very well received. The participants learnt the systematic process and methodology of creating blue oceans and applied blue ocean strategy tools and frameworks for drafting innovative new directions for PEGASYS.

<span class="borrar">Blue ocean strategic planning for </span>HP<span class="borrar"> Education Services, keynote speech at IPG Business Partners Conference</span>
Blue ocean strategic planning for HP Education Services, keynote speech at IPG Business Partners Conference
Autodesk<span class="borrar"> consulting project for Digital Engineering & Manufacturing</span>
Autodesk consulting project for Digital Engineering & Manufacturing

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© 2016 Zunaira Munir. For more info call +1(858) 284 9594