Honeywell is a Fortune 100 company with a workforce of approximately 128,000. It has a diversified engineering portfolio working mostly on Aviation, Industrial automation, Home appliances and Specialty Materials.
In September of 2009, Dr. Zunaira Munir was invited to conduct a speech for Honeywell Aerospace executives. The webinar focused on challenging the participants to recognize limitations of their existing approach to growth and profitability, and to introduce them to the theoretical and practical aspects of blue ocean strategy.
