Pfizer is a global leader in applied science and diversified health care. From a pharmaceutical and biological background Pfizer is expanding into a complete service provider, but also holds a large stake in traditional therapeutic and preventative medicines for pets and livestock.
The animal health industry has been consolidating rapidly, growing steadily and has strong synergies with Human Pharma companies, especially in R+D and posed various challenges such as the rise of very large consolidated competitors through merger and acquisition, generic competition, the online pharmacy, the rise of genetics as a way of managing livestock in particular.
Strategize Blue worked with Pfizer Animal Health in Canada and Latin America Region (CLAR) to help them explore blue ocean strategic options.
