Reckitt Benckiser is a British multinational consumer goods company producing a number of health, hygiene and home products. It has operations in around 60 countries and its products are sold in almost 200 countries around the world.Popular Reckitt Benckiser brands include French’s Mustard, Dettol, Strepsils, Veet, Air Wick, Clearasil, Durex, Lysol and Vanish.
Aire care in the United States is $7 Billion category with Air Wick, Glade and Fabreeze being the major competitors in the in the mass retail air freshener market. Strategize Blue worked with the Air Wick team in the United States to help them explore blue ocean strategic options to break out of the bloody competition.
