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Strategic planning workshop for Air Wick Innovations at Reckitt Benckiser

Our Client

blue ocean strategy training and coaching

Reckitt Benckiser is a British multinational consumer goods company  producing a number of health, hygiene and home products. It has operations in around 60 countries and its products are sold in almost 200 countries around the world.Popular Reckitt Benckiser brands include French’s Mustard, Dettol,  Strepsils,  Veet, Air Wick, Clearasil, Durex, Lysol and Vanish.

Aire care in the United States is $7 Billion category with Air Wick, Glade and Fabreeze being the major competitors in the in the mass retail air freshener market. Strategize Blue worked with the Air Wick team in the United States to help them explore blue ocean strategic options to break out of the bloody competition.

Honeywell<span class="borrar"> International Elegant Solutions Web Forum</span>
Honeywell International Elegant Solutions Web Forum
<span class="borrar">Keynote speech at the annual commercial banking sales meeting with </span>US Bank<span class="borrar"> in Las Vegas, NV</span>
Keynote speech at the annual commercial banking sales meeting with US Bank in Las Vegas, NV

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© 2016 Zunaira Munir