Blue Ocean Training
Our training programs challenge your audience to see the limitations of their existing approach to strategy and get them started on creating blue oceans. Our Blue Ocean Training is offered in various formats such as keynote speeches, webinars and hands-on workshops.
Blue Ocean Consulting
Our consulting services are designed for small & medium sized businesses and large enterprises needing help with blue ocean strategy formulation and execution. These range from facilitating a single strategic planning session to working closely with your team through a 10-phase process.
Blue ocean market-creating business launches
Red ocean market-competing business launches
The chart represents the performance impact of creating blue oceans, as researched by W.Chan Kim and Renee Mauborgne based on a study of the business launches of 108 companies across thirty industries.
While 86% of the launches were line-extensions, that is. incremental improvement within the red ocean of existing market space. Yet they accounted for only 62% of total revenues and a mere 39% of total profits. The remaining 14% of the launches were aimed at creating new blue oceans. They generated 38% of total revenues and 61% of total profits.