Developed by Professors Chan Kim and Renee Mauborgne of INSEAD, BLUE OCEAN STRATEGY is a proven system for breaking out of competition and creating new market space. The official website for Blue Ocean Strategy is www.blueoceanstrategy.com
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Blue Ocean Strategy enables YOU to create uncontested market space and achieve profitable growth through what is called value innovation: the simultaneous pursuit of high value and low cost. Breaking the value-cost tradeoff enables you to stand out from the rest and make the competition irrelevant.
Over the past ten years, we have helped numerous organizations all around the world systematically apply blue ocean strategy. We can help you understand, formulate and execute blue ocean strategy.
Contact us today to get started on your blue ocean journey!