Stand apart and make competition irrelevant.
Create experiences that touch hearts and move markets.
Reinvent to survive and thrive in the hyper connected hybrid world.

Our Clients

 We have helped numerous Fortune 500 and other big and small companies imagine and build products, experiences and businesses that disrupt the status quo, win hearts and realize sustainable growth and profits. 

Create Blue Oceans

Don’t compete. Make the competition irrelevant instead. Discover a new way of thinking that allows you to break away from competition through simultaneous pursuit of differentiation and low cost, setting you on a path to profitable uncontested growth. 

Embrace Design Thinking.

Turn ideas into real products and services through a repeatable process of ideation, prototyping and iteration. Gain techniques to better understand the social, emotional and physical needs of your customers and create products and services that are desirable for customers, financially viable for stakeholders and feasible to build and deliver to the world.

Champion Innovation

You can innovate. We can help. The world is changing and so must you. To survive and thrive in the smart hyper connected hybrid world you need new products and services, new processes and new business models that address emerging behaviors, markets and new technologies.

Experience the Power of Innovation

Redefine Your Industry

It's time to shake things up in your industry. Are you tired of the same competition and limited growth opportunities? Let's work together to break the mold and create a unique future that sets you apart.

Disrupt the Status Quo

Success often comes from taking bold steps and challenging the status quo. Every business has the potential to be a disruptor, and we are committed to delivering results that drive positive change.

Transform Non-Customers into Valued Clients

We believe that every business has the potential to grow its customer base and drive revenue, and we are committed to delivering results that meet the unique needs of each of our clients.

Achieve Profitable Growth

We take pride in our ability to help companies achieve profitable growth, and we are committed to delivering measurable results that drive long-term success.

Transcend Conventional Thinking

Conventional thinking limits your potential for growth, but with our help, you can transcend those boundaries and reach new heights. Let us help you achieve success beyond your wildest dreams.

Map Opportunities

Navigate uncertainty in a rapidly changing market and identify growth opportunities for your top and bottom lines. We help companies identify and prioritize a portfolio of opportunities that can drive new revenue and cost savings.

Reconstruct Industry Boundaries

Push the boundaries and discover uncharted territory with innovative solutions that make your competition irrelevant. Embrace change and create a brighter future for your business.

Break the Value-Cost Tradeoff

It's time to break free and unleash the full potential of your business. Our services are designed to help you revolutionize the value and cost dynamic, and drive growth through innovative thinking.

What We Do

Strategize Blue helps clients achieve growth through innovation, design thinking and blue ocean strategy.

Keynote Speech

Smart Commerce

Executive Training

University of San Diego

Zunaira Munir, Ph.D.

Principal/Strategize Blue

What Our Clients Say

Michael Coombs EVP, CocaCola

Your talk on Blue Ocean Strategy in Istanbul is a source of inspiration as we clarify our thinking about where we want to be and how we plan to get there.

Amy Bunszel Sr. Director, Digital Engineering, Autodesk

I am very impressed with your ability to synergize many of the common concepts that the various team came up with into such a clear and concise strategy. We are off to a great start.

Sherri Thomas Global Program Manager, Intel

Zunaira is an expert at helping professionals and executives "think BIG!" She challenges me to consider new possibilities, and to create and explore ideas that are greatly challenging and wonderfully exciting!

Karen DeToro Principal, Deloitte Consulting

Thanks very much for your insightful presentation on Blue Ocean; the group was very excited about the topic and really carried the main points with them through the rest of the conference. Thanks so much for your assistance in making our conference a success.

Larry Ball Staff Engineer, Honeywell

Zunaira provided a wonderful presentation to a large audience of engineers at Honeywell. The presentation was in regards to the book "Blue Ocean Strategy". It was clear and insightful. She was easy to work with and provided answers to difficult questions as backup.


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