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Blue Ocean Strategy experts
Blue Ocean Strategy and Shift

We can make BLUE OCEAN thinking work for you

Value Innovate

Create new market space

Achieve profitable growth

Reconstruct industry boundaries

Turn noncustomers into customers

Break the value-cost tradeoff

Developed by Professors Chan Kim and Renee Mauborgne of INSEAD, BLUE OCEAN STRATEGY is a proven system for breaking out of competition and creating new market space. The official website for Blue Ocean Strategy is www.blueoceanstrategy.com

Our Services
Training
Consulting
Training

BLUE OCEAN TRAINING

blue-ocean-training

Need training in innovation and creativity for achieving commercial success?
Get your team started on creating blue oceans through our hands-on training.

Get started today !
Consulting

BLUE OCEAN CONSULTING

blue ocean strategy training and coaching

Need help exploring blue ocean strategic options for your organization?
We offer consulting services for small and medium sized businesses as well as large enterprises.

Get started today !

START YOUR BLUE OCEAN JOURNEY

Blue Ocean Strategy enables YOU to create uncontested market space and achieve profitable growth through what is called value innovation: the simultaneous pursuit of high value and low cost. Breaking the value-cost tradeoff enables you to stand out from the rest and make the competition irrelevant.

Over the past ten years, we have helped numerous organizations all around the world systematically apply blue ocean strategy. We can help you understand, formulate and execute blue ocean strategy.

Contact us today to get started on your blue ocean journey!

More about us



Our Clients

We Made Blue Ocean Strategy Work for Them
<span class="borrar">Multiple blue ocean strategy training workshops for </span>Intel<span class="borrar"> University in Folsom, Portland and Santa Clara</span>

Multiple blue ocean strategy training workshops for Intel University in Folsom, Portland and Santa Clara

<span class="borrar">Spoke alongside Jeff Immelt of GE at </span>Coca-Cola<span class="borrar">‘s Enterprise Leadership Program in Istanbul, Turkey</span>

Spoke alongside Jeff Immelt of GE at Coca-Cola‘s Enterprise Leadership Program in Istanbul, Turkey

<span class="borrar">Blue ocean strategic planning for </span>Pfizer<span class="borrar"> Animal Health in Canada & Latin America</span>

Blue ocean strategic planning for Pfizer Animal Health in Canada & Latin America

<span class="borrar">Blue ocean strategic planning for </span>HP<span class="borrar"> Education Services, keynote speech at IPG Business Partners Conference</span>

Blue ocean strategic planning for HP Education Services, keynote speech at IPG Business Partners Conference

<span class="borrar">strategic planning session for </span>Genentech<span class="borrar">’s HCV Marketing team</span>

strategic planning session for Genentech’s HCV Marketing team

Autodesk<span class="borrar"> consulting project for Digital Engineering & Manufacturing</span>

Autodesk consulting project for Digital Engineering & Manufacturing

<span class="borrar">Strategic planning workshop for </span>T-Mobile<span class="borrar"> Entertainment Marketing</span>

Strategic planning workshop for T-Mobile Entertainment Marketing

Honeywell<span class="borrar"> International Elegant Solutions Web Forum</span>

Honeywell International Elegant Solutions Web Forum

<span class="borrar">Strategic planning workshop for Air Wick Innovations at </span>Reckitt Benckiser

Strategic planning workshop for Air Wick Innovations at Reckitt Benckiser

<span class="borrar">Keynote speech at the annual commercial banking sales meeting with </span>US Bank<span class="borrar"> in Las Vegas, NV</span>

Keynote speech at the annual commercial banking sales meeting with US Bank in Las Vegas, NV